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Job description
The Area Sales Manager is the first point of contact for the brewery. The purpose of this
position is to increase Dry County’s sales by building strong relationships with our distributor
partners and key accounts, assisting in educating their staff and customers about our products
and culture. To increase brand presence, promote and foster brand loyalty and ensure product
quality through key account calls. It is expected that >80% of your time spent is in the
marketplace.

JOB DESCRIPTION:  
• Establish regular contact and build relationships with key decision makers at key accounts with
a focus on “pull through” not “force in” sales technique.
• Establish an action plan prior to visiting market, utilizing distributor partners, VIP information
and appropriate collateral/sales materials.
• Assist all distributor partners in promoting sales of the products, product launches, seasonal
and brewery initiatives, helping build consumer acceptance of the products.
• Manage distributor partner activity, including, but not limited to, inventory management and
forecasting, program development and implementation, monthly and quarterly sales meetings,
and promotional calendar development and execution.
• Conduct promotions at bars and restaurants, samplings at retails stores and brewery visits for
retailers.
• Manage each event from beginning to end, in terms of support, POS, manpower, etc. ensuring
Dry County the best possible image to the consumer.
• Perform ongoing quality control of products outside of brewery.
• Ability and willingness to maintain flexible work schedules. Frequent travel, weekend and
extended workdays are necessary.
• The ability to drive a motor vehicle to and from accounts continuously.
• Complete and submit weekly and monthly market visit recaps and reports, quarterly goals and
expense reports.
• Attend all sales team meetings, as requested.
• Additional duties may be assigned as necessary.

JOB QUALIFICATIONS:  
• Demonstrated ability to build relationships and maintain effective working relationships with
distributors, top level account decision makers, and all internal stakeholders
• Demonstrated knowledge of Microsoft Office programs
• Ability to work independently with little supervision – self-motivated
• High level of craft beer product knowledge
• Excellent oral, analytical, written, and group presentation communication skills.
• Strong organizational & planning skills.
• Must possess a valid driver’s license.
• Strong knowledge of the local market for craft beer and spirits
• Proficient in computer technology, including but not limited to excel, Microsoft office, data entry
and organization
• Experience working with VIP is preferred
• Spanish language proficiency is preferred.

PHYSICAL DEMANDS:
• The employee frequently must work in an environment with a moderate to high noise level
• Regular visits to bars, restaurants, and other retailers are required
• Performance duties of this job include regularly being required to sit, stand, walk, use hands to
finger, handle or feel objects, tools, or controls; talk, hear, and smell
• Ability to frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 55
lbs.
• Ability to frequently reach with hands and arms and stoop, kneel, crouch, crawl and climb
• Must be able to participate in critical assessment of beers and spirits
• Vision abilities required by this job include close vision, distance vision and the ability to adjust
focus.
• The ability to drive a motor vehicle to and from accounts continuously
• The ability to travel via car on a regular basis

BENEFITS:
• Medical, Dental, Vision, Life, STD & LTD Insurance
• Four Weeks Annual Paid Time Off
• Competitive base pay + bonus pay potential

Job Type: Full-time

Schedule:
• Monday to Friday
• Weekend availability

Supplemental Pay:
• Bonus pay

Work Location: Georgia
Job Type: Full-time

Submit your resume on our “jobs” page!